Last updated: 16/07/2026

This privacy policy explains how Analogie48 BV handles personal data processed via https://www.velvetmoments.be. Your privacy is important to us: we handle your data carefully and confidentially, in accordance with the General Data Protection Regulation (GDPR) and the Belgian law of 30 July 2018 on the protection of personal data.

1. Who we are 
This privacy policy describes how we process personal data via our website(s) and the services we offer there.
Data controller:
Analogie48 BV - Sint-Janstraat 112, 1785 Merchtem, Belgium.
Company number: BE1037.598.013
Email: info@analogie48.eu
Processor:
Analogie48
Role: technical management, hosting, maintenance and support of our website and related systems.
For privacy questions you can contact: privacy@analogie48.eu

2. What data we process
We process only personal data that are necessary for our services and website functionality.
This may include the following:
• Identity data, such as name, address, email address and telephone number.
• Communication data, such as messages via contact forms, email or telephone.
• Order and billing data, such as products, services, amounts, delivery address and VAT details.
• Account data, such as username, password and preferences.
• Technical data, such as IP address, browser information, device type and log data.
• Usage data, such as pages visited, click behavior and cookie preferences.
• Marketing data, such as newsletter subscription and interests, if you give consent.

3. Why we process data 
We process personal data for the following purposes:
• To respond to contact requests.
• To deliver products or services.
• To handle orders, payments and administration.
• To create and manage an account.
• To make the website function technically and to secure it.
• To detect errors and improve the website.
• To send newsletters or other marketing messages, but only where legally permitted or if you have given consent.

4. Legal basis
We process personal data based on one or more of the following legal bases:
• Consent, for example for newsletters and marketing cookies.
• Performance of a contract, for example when placing an order or creating an account.
• Legal obligation, for example for tax administration.
• Legitimate interest, for example for security, abuse prevention and limited website analysis.

5. With whom we share data 
We share personal data only when necessary for our services or if required by law.
This may be with the following parties:
• Analogie48, as processor for hosting, maintenance and technical management.
• Hosting and IT service providers.
• Payment service providers.
• Suppliers or delivery services, if you place an order.
• Accountant.
• Government authorities, if we are legally obliged to disclose data.
If personal data are processed outside the EEA, we put in place appropriate safeguards, for example Standard Contractual Clauses.

6. Cookies
Our website uses cookies and similar techniques.
We may use the following types of cookies:
• Functional cookies, for basic website operation.
• Analytical cookies, for statistics and website improvement.
• Marketing cookies, only if you give consent.
On your first visit you can set cookie preferences via the cookie banner. You can also remove or block cookies via your browser settings, but some parts of the website may then not function properly.

7. How long we retain data
We do not retain personal data longer than necessary for the purpose for which they were collected, unless a legal retention obligation requires otherwise.
Examples:
• Contact form  6 months.
• Customer and account  as long as the relationship continues.
• Invoice and administration  7 years.
• Log files: 6 months.
• Newsletter  until you unsubscribe.
• Cookie  according to the retention period of the respective cookie.

8. Security
We take appropriate technical and organizational measures to protect personal data against loss, misuse and unauthorized access.
Examples of measures include:
• Encrypted connections via HTTPS.
• Access control with limited rights.
• Regular updates and security patches.
• Backups and monitoring.
• Limited access to personal data within the organization.
Analogie48, as processor, also takes appropriate security measures in line with our agreements.

9. Your rights
Under the GDPR you have various rights regarding your personal data.
These include:
• Right of access.
• Right to rectification.
• Right to erasure.
• Right to restriction of processing.
• Right to data portability.
• Right to object.
• Right to withdraw consent.
You can submit a request via: privacy@analogie48.eu
We respond within the statutory period. In some cases we may first request additional identification to protect your privacy.

10. Complaints
If you have a complaint about how we handle your personal data, please contact us via: privacy@analogie48.eu
You also have the right to lodge a complaint with the supervisory authority in your country.
11. Changes
We may update this privacy policy from time to time. The latest version is always available at https://www.velvetmoments.be/privacy
For material changes we will communicate clearly, for example via the website or by email.